A campaign with star power, strategic media orchestration, and tailor-made content production.

The task: How do you emotionalize a brand whose product category still needs explanation? I had the opportunity to tackle this challenge together with Pilot Entertainment and their client Get Your Guide.
Our answer: a cross-channel campaign that focuses on visibility, identification, and genuine entertainment. The focus is on the internationally renowned Kaulitz twins, Tom and Bill, as strong role models with great media appeal. They embody curiosity, a thirst for adventure, and joie de vivre—values that perfectly match the GetYourGuide brand. 
And for me, it was a dream come true. Finally, I got to shoot in Hollywood :-)
The guys are just as sweet in real life as they come across in the podcast or in their documentary.

I was involved in the concept from the very beginning, worked closely with the director as the creative lead during filming, and accompanied the post-production process until the end.

​