When the Magic Mumble Jumble contacted me some time ago to ask if I would like to make a new music video for them, I was thrilled. I knew their song “Don't Forget” and was a big fan. When they sent me the lyrics and the song called BEAUTIFUL, I quickly came up with the idea of showing authentic joy with authentic people. The message of the song is that if we could all realize that we are all equally beautiful, the world would be a better place. So I traveled to Berlin with my small team, approached people at random, and that's how the chain of compliments began. It was wonderful to see how these kind words from acquaintances and strangers brought joy to people.