Donation Campaign - Growing Together

I am delighted to share a project close to my heart with you. This year I was once again able to design and produce the annual Christmas fundraising campaign 2024 for the organization XENION from Berlin. On December 1, the donation campaign “ZusammenWachsen”( Growing Together ) initiated by XENION, was launched to draw attention to the systemic exclusion of refugees in Germany. The centerpiece is the song “Alleinland” by Soufian Zoghlami and Max von Einem (Bukahara), accompanied by a music video that shows the social barriers faced by many refugees.
 
Thanks to contemporary social media formats and the support of numerous influencers, the campaign grew organically, reaching people who previously had little contact with these issues. This not only raised donations for XENION's important work, but also created an environment in which a broad audience could engage with integration, solidarity and equal opportunities in a low-threshold and empathetic way.