SWR

Redesign

Between two lines...

After winning the pitch for a design makeover of German broadcaster SWR, the final result went on air on November 3, 2014. The main requirement for the design concept was “reduction”, so that the station overall communicates purity, structure, dynamism.

Credits:

Clients: WDR

Production: FEEDMEE

Concept Design: Susanne Frericks, Sabine Dully, Anton Riedel, Thomas Gugel, Nicole Schuster

Creative Direction: Susanne Frericks

Art Direction: Thomas Gugel, Julia David

Animation: Thomas Gugel, Acky Hamacher, Bastian J. Schiffer, Jörn Westhoff

Off-Air: Eugen Laitenberger

Producing: Jennifer Feist

Sound: Loy Wesselburg